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We describe the Brazilian electoral scenario of 2018, focusing on the use of the messaging app WhatsApp. One of the hypotheses for this electoral success is that his campaign built a specific communication strategy that used internet platforms to communicate directly with different groups of voters. In the 2018 presidential election, Brazil elected a fringe congressman, Jair Bolsonaro, despite his radical rhetoric that would suffice to shake the public image of any candidate in the world and the lack of traditional resources of his campaign.
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The findings indicate that, through connected co-viewing, users create alternative public spheres that can challenge the social order in which sexuality is constructed based on heterodeterministic media representations of gender. The co-viewing practices were examined with a feminist critical discourse analysis, focusing on the practices that emerged inductively during co-viewing in relation to elderly female lesbianism. Therefore, co-viewers discussed the representation of female sexuality and reflected on its intersection with the characters' age, gender and sexuality, as well as the country's current political situation and its interweaving with religion. A kiss between two elderly female characters of the telenovela BabilĂ´nia caught the attention of religious and conservative politicians, who organized a boycott in accordance with patriarchal values. We used a qualitative and multi-method approach with data from participant observation, interviews, and a questionnaire with users who co-viewed the Brazilian telenovela BabilĂ´nia in two unofficial Facebook groups. The article is part of a study on co-practices in connected platforms related to Brazilian prime-time viewing. This article looks at how digital spaces not initially designed for co-viewing become places for resisting the dominant heteronormative discourses of female sexuality spread by different sectors of Brazilian society and which are reinforced in television and social media.